Automotive Retail BDC and Internet Departments – CRM Alone is Not Enough
Automotive Retail BDC and Internet Departments – CRM Alone is Not Enough CRM software is only one component of Information Technology. Information Technology (IT) should comprise all hardware and software data solutions; marketing and communication systems; and most importantly the design, testing, application and refinement of the methods of implementation. In other words, IT is not just software and hardware, it is the central philosophy and methodology underlying the coordinated application of technological assets in the search for efficient growth. IT Objectives: Maximize capitalization of internet prospects Maximize capitalization of global corporate data Minimize Internet and/or BDC departmental overhead Reduce...